While website localization can be a daunting proposition for most marketers, it is essential to grow and expand your business globally. So what is exactly Website Localization? Why can't a business simply translate a website to a certain language? These are some questions we are asked regularly and we have the answers for you.
WHAT IS WEBSITE LOCALIZATION?
Website localization is a process of modifying website content to adapt to the needs and preferences of users for different cultural audiences worldwide. Website localization often focus on website translation services, but also considering other aspects such modifying to the geographical region being targeted.
LOCALIZE YOUR WEBSITE AND GET THE ATTENTION YOU DESERVES
Translating web content is fundamental for website localization; nonetheless, to build a connection with new customers in foreign markets, content needs to be adapted and not simply translated. The challenges of website localization are made achievable with our native linguistic experts, allowing you to meet the localizing demands of people’s culture while maintaining your brand’s message.
WHY LOCALIZE YOUR WEBSITE?
Harvard Business Review published and article titled "Speak to Global Customers in Their Own Language" and in this article there were studies showing how language affects your business. The first study found that 72% of online consumers spend most of their time on websites in their own language. Another study shows that 73% of consumers said they would be more likely to buy a product with information in their own language. Ultimately, a third study reveals that 56.2% of consumers said that the ability to obtain information in their own language is more important than the price. Building your global presence through our website localization services opens the door to new markets and new buyers with the potential to considerably reduce your customer acquisition costs. Your web content is often a customer’s first impression of your brand: we help you make that experience unforgettable.